La Prairie is a Swiss luxury skincare brand that draws its heritage from the legendary Clinique La Prairie, a wellness clinic founded in 1931 in Montreux, Switzerland. The brand launched its skincare line in 1978, bringing the clinic’s pioneering cellular therapy to beauty.
La Prairie is positioned at the ultra-luxury end of the skincare market, with products featuring rare and precious ingredients including caviar, platinum, and pure gold. The brand’s Skin Caviar collection is its most iconic line.
Part of the Beiersdorf Group, La Prairie combines Swiss precision and innovation with artistic inspiration, often collaborating with contemporary artists for its packaging and campaigns.
