New Balance is an American athletic footwear and apparel brand founded by William J. Riley in 1906 in Boston, Massachusetts. Originally producing arch supports and orthopedic shoes, New Balance has evolved into one of the most respected names in both athletic performance and fashion.
Unlike most competitors, New Balance remains privately held and still manufactures a portion of its shoes in the US and UK. This commitment to domestic production and quality craftsmanship sets the brand apart in the athletic footwear industry.
New Balance has experienced a remarkable fashion renaissance, with its retro sneaker models — particularly the 550, 2002R, and 990 series — becoming some of the most coveted footwear in contemporary fashion.
