On is a Swiss performance running brand founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti in Zurich. The brand’s CloudTec cushioning technology — featuring hollow pods on the sole — has revolutionized running shoe design.
On has grown from a niche running brand into a global lifestyle phenomenon. The brand went public on the NYSE in 2021 and has signed Roger Federer as both investor and collaborator, expanding into tennis and fashion-forward silhouettes.
With its Swiss engineering ethos and minimalist design aesthetic, On has bridged the gap between performance running and luxury fashion, becoming a staple among design-conscious athletes and urbanites.
