Paria Farzaneh

Paria Farzaneh is an Iranian-British designer based in London whose collections merge her Iranian heritage with British streetwear and workwear influences. Her designs feature traditional Persian textile patterns — particularly the Isfahan and Hamadan carpet motifs — applied to functional, modern garments. A NEWGEN recipient, Farzaneh has shown at London Fashion Week and collaborated with Nike, Converse, and other major brands. Her work represents a powerful cultural bridge, bringing Persian artisanal traditions to the forefront of contemporary fashion.