Master of Ultra-Thin
Georges Edouard Piaget established his watchmaking workshop in La Cote-aux-Fees, Switzerland, in 1874. The brand became renowned for its mastery of ultra-thin movements, setting numerous world records for the thinnest watches ever made. This technical expertise, combined with artistic gem-setting and jewelry design, established Piaget as a unique presence in high watchmaking.
Society Jeweler
In the 1960s and 70s, Piaget became the jeweler-watchmaker of choice for international high society, creating bold, colorful pieces using hard stones like lapis lazuli, turquoise, and jade in both watches and jewelry. The Piaget Society aesthetic, blending watchmaking and jewelry, remains central to the brand’s identity.
Richemont Portfolio
As part of the Richemont group, Piaget continues to push the boundaries of ultra-thin watchmaking while maintaining its expertise in high jewelry. The Altiplano collection and the Piaget Polo remain cornerstone collections that express the brand’s distinctive blend of technical innovation and elegant design.