Pronounce

Pronounce is a fashion label co-founded by Chinese designers Yushan Li and Jun Zhou, bridging their Milan and Shanghai bases. The brand creates menswear that blends Italian tailoring craftsmanship with Chinese cultural references, offering a truly bicultural perspective on contemporary fashion. Showing at Milan Fashion Week, Pronounce has been recognized for its innovative designs that create meaningful dialogue between Eastern and Western fashion traditions. The brand represents the new generation of globally minded Chinese designers making their mark in Milan’s fashion ecosystem.