Reformation is an American sustainable fashion brand founded by Yael Aflalo in 2009 in Los Angeles. The brand has become a leader in sustainable fashion, proving that eco-conscious clothing can be stylish, desirable, and commercially successful.
Reformation’s designs are known for their feminine, vintage-inspired silhouettes — wrap dresses, floral prints, and flattering cuts that feel effortlessly cool. The brand publishes quarterly sustainability reports and tracks the environmental impact of every garment.
The company uses deadstock and sustainable fabrics, operates carbon-neutral, and has pioneered transparency in the fashion industry. Reformation has become a cultural phenomenon, particularly among millennials and Gen Z consumers.
