Rhude is an American luxury streetwear brand founded by Rhuigi Villaseñor in 2015 in Los Angeles. Born in the Philippines and raised in LA, Villaseñor channels his multicultural background and California lifestyle into designs that blend high fashion with street culture.
Rhude gained early recognition with its Marlboro-inspired cigarette tee and has since evolved into a full luxury brand showing at Paris Fashion Week. The brand’s aesthetic fuses vintage Americana with contemporary streetwear sophistication.
Villaseñor also served as creative director of Bally and has become one of the most influential young designers in American fashion.
