Fear of God is an American luxury fashion brand founded by Jerry Lorenzo in 2013 in Los Angeles. The brand has redefined contemporary luxury by merging streetwear aesthetics with high-fashion sensibilities, creating a new category of elevated American sportswear.
Lorenzo’s designs are characterized by oversized silhouettes, neutral palettes, and a refined approach to casual dressing. His vision of ‘new American luxury’ draws from basketball culture, military surplus, and grunge music.
Fear of God’s collaboration with Adidas and the launch of its Essentials diffusion line have expanded the brand’s reach while maintaining its aspirational positioning.
