Self-Portrait is a London-based fashion brand founded by Malaysian designer Han Chong in 2013. The brand has disrupted the accessible luxury segment with its distinctive lace dresses and contemporary feminine designs at democratic price points.
Chong’s vision was to create beautiful, occasion-worthy pieces without the traditional luxury markup. Self-Portrait’s signature lace and guipure dresses quickly became red-carpet and wedding-guest staples, earning a devoted global following.
The brand has expanded beyond dresses to include full ready-to-wear collections, knitwear, and accessories, while maintaining its commitment to accessible luxury.
