Shiseido is a Japanese multinational beauty company founded by Arinobu Fukuhara in 1872 in Tokyo. As the oldest cosmetics company in the world, Shiseido has pioneered the fusion of Eastern philosophy and Western science in beauty for over 150 years.
The company’s name derives from the Chinese classic ‘I Ching,’ meaning ‘praise the virtues of the Earth.’ This philosophy permeates every aspect of the brand, from its innovative skincare formulations to its artistic approach to beauty.
Shiseido Group encompasses over 40 brands including NARS, Clé de Peau Beauté, and Drunk Elephant, making it one of the world’s largest beauty conglomerates with a presence in over 120 countries.
