Poetic Jewelry
Van Cleef & Arpels was founded in 1906 on Place Vendome in Paris through the union of two diamond-dealing families. The Maison has since become renowned for its poetic approach to jewelry, transforming precious stones and metals into miniature works of art inspired by nature, fairy tales, and the dance.
Iconic Innovations
The brand pioneered the Mystery Set technique in 1933, an invisible setting method that allows gems to appear without visible prongs. Its Alhambra collection, launched in 1968, has become one of the most iconic and commercially successful jewelry lines in history, with the four-leaf clover motif achieving universal recognition.
Extraordinary Growth
As part of the Richemont group, Van Cleef & Arpels has been one of the fastest-growing brands in hard luxury, driven by the enduring popularity of the Alhambra collection and the brand’s unique ability to combine high jewelry craftsmanship with accessible luxury icons.