Swiss-German Precision
Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, the brand was acquired by the German Scheufele family in 1963, who transformed it from a respected watchmaker into a comprehensive luxury jewelry and watch house. The combination of Swiss watchmaking precision with creative jewelry design has given Chopard a distinctive dual identity.
Cinema & Glamour
Chopard has been the official partner of the Cannes Film Festival since 1998, creating the iconic Palme d’Or trophy in fairmined gold. This association with cinema has positioned Chopard as a brand intimately connected with red-carpet glamour and the world of entertainment.
Sustainable Luxury Pioneer
Through its Journey to Sustainable Luxury initiative, Chopard committed to using 100% ethical gold across all its collections from 2018 onward. Caroline Scheufele, co-president and artistic director, has been a vocal advocate for responsible sourcing in the luxury jewelry industry.
