Vivetta

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Key Facts

Founded2009
FounderVivetta Ponti
HeadquartersMilan, Italy
Parent CompanyIndependent
Creative DirectorVivetta Ponti

Vivetta is an Italian fashion label founded by Vivetta Ponti, known for its whimsical, feminine designs featuring playful motifs and surrealist details. The brand’s signature hand-shaped collars and quirky embroideries have become recognizable symbols of its distinctive aesthetic. Showing at Milan Fashion Week, Vivetta offers a joyful, imaginative approach to womenswear that combines Italian craftsmanship with a childlike sense of wonder. The brand appeals to women who appreciate fashion with personality and a sense of humor.