COACH Fall/Winter 2024 Collection | Reimagining The Brand’s Legacy For Gen Z Through Vintage Garments

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On February 12, Coach presented its Fall/Winter 2024 collection at New York Fashion Week.

Last year, the brand celebrated Stuart Vevers’ 10th anniversary since he was named as a creative director. For the Fall/Winter 2024 collection, the brand’s legacy is once again given a new life based on Vivace’s vision to “explore the archetypes of codes of luxury, recontextualized through the progressive spirit of New York today.”

The venue for the show was at the James B. Duke House mansion on New York’s Upper East Side, built by Horace Trumbauer in 1912. The beautiful space was a perfect fit for Coach’s fall collection, which blended American classics with the youthful counterculture attitude that the brand has created.

The runway featured outerwear that continued Maison’s iconic fall/winter tradition of trench coats, leather jackets, and shearling jackets. Long outerwear was paired with oversized “C Crest” hoodies for a casual and carefree look.

Distressed leather boots and work jackets have an old feel, as if they were bargains found at a second-hand store or inherited from a parent’s youthful wardrobe, expressing Gen-Z’s cool “Vintage-Modern.”

Meanwhile, dresses, tuxedo jackets, and pants explored creative tailoring and a variety of silhouettes for a sophisticated look. Voluminous layered skirts and loose-fitting pink knit sweaters also incorporated ribbon motifs for a softly sweet vintage feel.

These vintage-inspired items are linked to Coach’s focus on “Coach (Re)Loved,” a program that explores circular craft and develops new designs from a patchwork of used materials including denim, leather, and shearling.

In leather goods of note, the latest line titled “The New York Collection” debuted with the Brooklyn Bag and Empire Carryall, both made from the brand’s iconic leather. These new pieces offer a playful twist on legacy silhouettes. In addition, Coach introduced a new version of its tabby bag, the “Times Square Tabby,” made of worn washed nappa and velvet.

Coach has also put its love for the city as an iconic New York brand by filling the bag charms with symbolic motifs of the city. New York postcards, the Statue of Liberty, the Big Apple, the Yellow Cab, the Empire State Building, and more. The New York charms were fun to look at and were stacked on top of each other in several bags.

“I was inspired by the city as a setting for love stories old and new, the tension between the romantic and picturesque and the real and spontaneous that is unique here. Embracing and celebrating love-worn textures and repurposed materials is critical to this vision. For us, it’s about finding joy and purpose in being present, and championing the way the next generation is redefining heritage in their own way,” said Vevers in the release.

Selected items for Fall 2024, including the Brooklyn bag, ready-to-wear with ribbon motifs from the collection, and a limited edition series of Coach “(Re)Loved bags” painted with iconic New York motifs, are now available at Coach’s online store and Coach’s flagship stores in New York City’s SoHo and Fifth Avenue.

Check out all looks from the Coach Fall/Winter 2024 collection below.

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