On February 5, Gap Inc. announced the appointment of fashion designer Zac Posen as its new creative director. Posen will also serve as chief creative officer of Old Navy, an apparel brand under the Gap umbrella.
Posen’s career has spanned more than 25 years and includes red carpet couture, prêt-à-porter, accessories, and costume design. Posen launched his eponymous apparel brand “Zac Posen” in 2001, and has created costumes for such notable celebrities as Natalie Portman and Rihanna. He also served as creative director of women’s wear for Brooks Brothers and has created collections for Target and David’s Bridal. Besides, he was a judge on the reality TV show “Project Runway”.
In the new position, Posen will lead design, merchandising, and marketing for Old Navy, one of the largest apparel brands in the United States, reporting directly to Old Navy CEO Haio Barbeito.
“I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc,” said Richard Dickson, President and CEO of Gap Inc., in a statement. “His technical expertise and cultural clarity have consistently evolved American fashion, making him a great fit for the company as we ignite a new culture of creativity across the portfolio and reinvigorate our storied brands.”
Posen said, “Gap Inc. and its brands have shaped American fashion and pop culture for decades and there’s so much potential at Old Navy,” “I’m eager to join Gap Inc. now as brand reinvigoration kicks up across the portfolio, rooted in great product, experiences, and a new culture of creativity.”
Gap’s third-quarter sales were $3.8 billion, down 7% from the same period last year. Old Navy’s sales were $2.1 billion, down 1% from the same period last year. The company expects fourth-quarter net sales to be flat or slightly down from last year’s $4.2 billion. Posen’s talents are highly anticipated at Gap Inc. where sales have slowed in recent years.