French luxury house Givenchy has announced a new campaign across Paris ahead of the debut menswear presentation by Creative Director Sarah Burton.
The campaign offers an early glimpse into Burton’s vision for menswear at the House and serves to build anticipation ahead of the highly anticipated presentation.
Summary
- Givenchy launches a new campaign across Paris ahead of Sarah Burton’s first menswear presentation for the House
- The campaign features Don McCullin, Don Letts, and Danny Fox, photographed in London by Juergen Teller
- It highlights individuals known for their creativity, individuality, and humanity
- The project reflects Givenchy’s longstanding tradition of cultivating meaningful relationships with exceptional personalities
- Anticipation continues to build around Sarah Burton’s first menswear vision for Givenchy, set to be unveiled on June 25 in Paris
Featuring Cultural Figures Who Embody Creativity and Individuality
The campaign stars photographer Don McCullin, filmmaker and DJ Don Letts, and painter Danny Fox. The portraits were photographed in London by renowned photographer Juergen Teller.
Each figure is recognized not only for their creative achievements but also for their distinctive character and humanity. Through this casting, Givenchy shines a spotlight on individuals who have shaped culture through their unique perspectives and personal convictions.
Celebrating Givenchy’s Longstanding Connections with Exceptional Individuals
Beyond introducing a new visual campaign, the project also reflects values that have long been central to the House.
According to Givenchy, the featured individuals “stand out through their talent, elegance and humanity. Their presence celebrates the spirit of Givenchy, which since its founding has cultivated enduring friendships with people of strong individuality.”
Since the era of founder Hubert de Givenchy, the House has maintained close relationships with artists, cultural figures, and performers from a wide range of disciplines. Through personalities who have left a lasting mark on culture and creativity, the campaign reaffirms the values that have shaped Givenchy throughout its history.
Anticipation Builds for Sarah Burton’s New Chapter at Givenchy
Sarah Burton, who was appointed Creative Director of Givenchy in 2024, unveiled her first womenswear collection for the House in March, marking the beginning of a new creative era.
In that collection, Burton reinterpreted Hubert de Givenchy’s couture heritage and archival references while proposing a modern wardrobe for contemporary women. Through precise tailoring, sculptural hourglass silhouettes, and a refined sense of elegance, she presented a vision of femininity that balanced strength with grace. Burton has also expressed her intention to develop new silhouettes rooted in tailoring, an approach that has been widely praised for connecting the House’s heritage with a contemporary perspective.
Burton’s first menswear presentation for Givenchy is scheduled to take place in Paris on June 25, 2026, in a presentation format.
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