British luxury fashion house McQueen has announced that it will present its Spring/Summer 2027 collection during London Fashion Week. Scheduled for September 20, 2026, the show will mark Creative Director Seán McGirr’s first runway presentation for the house in London.
Having long presented its collections in Paris, McQueen’s decision signals a return to the city where the brand was founded. According to the announcement, the collection will continue the house’s exploration of exceptional tailoring and signature occasionwear, spanning both womenswear and menswear.
Summary
- McQueen has announced its return to London Fashion Week for Spring/Summer 2027, bringing the house back to its city of origin.
- The runway show is scheduled for September 20, 2026, and will mark Creative Director Seán McGirr’s first presentation for the house in London.
- CEO Gianfranco D’Attis described the return to London as a meaningful milestone that reaffirms the house’s identity and heritage.
- Building on the creative direction introduced in the Spring/Summer 2026 collection, the upcoming season is expected to showcase the next stage of McQueen’s evolution under its new leadership.
Seán McGirr Leads a New Era for McQueen
Appointed Creative Director of Alexander McQueen in October 2023, McGirr previously honed his design expertise at brands including LOEWE under Jonathan Anderson, Dries Van Noten, and UNIQLO.
When he succeeded Sarah Burton, the house faced the challenge of reinterpreting its rich archive while evolving for a new generation. Since taking the helm, McGirr has sought to reimagine the rebellious spirit and dark romanticism that defined founder Alexander McQueen’s vision, while introducing a contemporary perspective aimed at younger audiences.
The upcoming London show is expected to serve as a symbolic stage where McGirr’s creative vision reconnects with the brand’s roots.
Commenting on the announcement, McGirr said: “London has always been at the heart of McQueen; there’s a uniquely visceral energy to the city that runs throughout the house’s history and continues to inspire everything we do today. Returning to London Fashion Week allows us to deeply engage with that spirit and the creative community that defines both London and this house.”
A Defining Moment for the House’s Identity
Also central to the brand’s new chapter is CEO Gianfranco D’Attis, who joined the house in 2025. With a career spanning leading luxury companies including Prada and Christian Dior Couture, D’Attis brings extensive experience in luxury brand management.
Speaking about the return to London, D’Attis stated:
“Bringing McQueen back to London Fashion Week is a meaningful moment for the house. London is where our story began and remains central to our identity.”
He continued: “We are proud to reaffirm our commitment to the British Fashion Council and to the city’s extraordinary creative ecosystem, while continuing to build on McQueen’s heritage and shape its future.”
The announcement was also welcomed by Laura Weir, CEO of the British Fashion Council.
“One of my earliest ambitions as CEO has been to see Alexander McQueen return home to London Fashion Week. Few have shaped the global fashion landscape with the same force, imagination and cultural impact, and now is the time to welcome the brand back to its London roots. McQueen’s return is a statement of confidence in British creativity at its most fearless and distinctive. We are proud to welcome the house back to the official schedule and look forward to building an ambitious and meaningful partnership across the seasons ahead.”
The New McQueen Takes Shape
McGirr’s Spring/Summer 2026 collection offered an early indication of his vision for the house. While preserving McQueen’s renowned tailoring and historic design codes, the collection introduced sharper silhouettes and a more contemporary urban sensibility.
Rather than simply recreating archival references, McGirr approached the house’s legacy through a modern lens, balancing respect for the founder’s vision with a desire to push the brand forward.
The Spring/Summer 2027 collection is expected to further develop this creative exploration.
What the Return to London Means
Founded in London in 1992, McQueen built its reputation through groundbreaking collections such as Highland Rape, Voss, and No.13, all of which left an enduring mark on fashion history.
Although the house has been based in Paris since 2001, its return to London Fashion Week represents a symbolic reaffirmation of its heritage and identity.
As McGirr and D’Attis continue to shape the next chapter of the brand, Spring/Summer 2027 is poised to become a milestone season—one that reconnects McQueen with its origins while pointing toward its future.
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