The sequel to the 2006 hit The Devil Wears Prada, The Devil Wears Prada 2, debuted at No.1 at the North American box office. The film brought in approximately $77 million over its opening weekend (Friday through Sunday), marking the biggest domestic opening for a traditional comedy since 2015.
A key highlight lies in its audience composition. According to data from PostTrak, 76% of ticket buyers were female, with women overwhelmingly driving the film’s box office performance. The fashion-centered narrative and relatable characters clearly resonated with a well-defined target audience.
The film’s success extends far beyond North America. It added approximately $157 million from international markets, bringing its global total to around $234 million. This places it among the top opening performances of 2026 so far.
With the return of its original star-studded cast—Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci—the film successfully captures longtime fans while attracting a new generation of viewers. Its ability to sustain brand value nearly two decades after the original release underscores the enduring power of legacy IP.
At the same time, the film’s performance offers meaningful insight into the current state of the comedy genre, which has struggled in recent years. In a market dominated by superhero franchises and blockbuster IP, the strong opening of a character-driven, mid-budget film signals a potential return of diversity in theatrical content.
Driven by female audiences, powered by global momentum, and anchored in a beloved IP, “The Devil Wears Prada 2” stands as a clear reflection of how hits are made in today’s film industry.
Copyright © 2026 Oui Speak Fashion. All rights reserved.
Oui Speak Fashion (OSF)® is a New York-based Global Fashion, Beauty & Luxury Business Media Platform.