Urban Outfitters, Inc., which owns Urban Outfitters, Anthropologie, and Free People, recently opened a new distribution center in Raymore, Missouri, for its women’s subscription rental clothing service platform, Nuuly.
The 600,000-square-foot facility is Nuuly’s second-largest distribution and laundry facility and is expected to create 750 jobs and triple its active contractor base in the Kansas City area over the next five years. Therefore, the company is investing $60 million in two phases of work over five years.
Located at the Raymore Commerce Center, developed by VanTrust Real Estate, the new facility is a cutting-edge fulfillment center with full laundry and garment alteration capabilities that will allow the platform to optimize its services nationwide.
Since 1970, Urban Outfitters has encouraged customers to express themselves through their wardrobes and storage spaces. Accordingly, the company launched Nuuly in 2019, a platform that provides customers with an experience that gives them greater access to their favorite clothes and brands through monthly rental subscriptions.
The platform is especially targeted at Gen Z customers and is gaining popularity as a groundbreaking platform that offers a wide range of thousands of styles from hundreds of brands for special occasions to everyday life, from work to vacation, and all life occasions in between.
Urban Outfitters’ strategic choice to open a new facility in Missouri, coupled with a strong infrastructure and skilled workforce, will make it an ideal hub for companies seeking efficiency and connectivity. At the same time, it is expected to increase employment opportunities in the state and strengthen the company’s contribution to the community.
“The opening of URBN’s new facility is an exciting moment for the company, the Kansas City region, and our state,” said Governor Mike Parson. “Missouri’s economic strengths are continuing to result in significant investments from world-class employers. We’re proud to see URBN beginning operations in Raymore and look forward to the lasting, positive impact it will provide for Missourians.”
“Nuuly has experienced unprecedented growth and momentum, and we are excited to expand our operations to the Kansas City region to support our next phase of growth,” said David Hayne, Chief Technology Officer of URBN and President of Nuuly.
Growing its presence as the leading subscription clothing rental service for women, Nuuly currently offers more than 19,000 styles from over 400 designer and contemporary brands.
Urban Outfitters, Inc. is expected to continue to grow as it continues to take an innovative approach in the fashion world and offer new experiences and value to its customers.