Dakota Johnson Appointed as the New Global Brand Ambassador of Maison Valentino

Courtesy of Maison Valentino

On October 20, Maison Valentino announced the appointment of Dakota Johnson as its new Global Brand Ambassador. Embodying artistic talent, elegance, and cultural resonance, Johnson’s presence perfectly aligns with the Maison’s philosophy of emotional beauty.

Standing at the Intersection of Fashion and Culture

This announcement reflects Valentino’s vision of elevating fashion beyond mere aesthetics—positioning it instead as a stage where cultural storytelling and creative expression intertwine. With a refined sensibility shaped by her experience as an actress, Johnson perceives fashion as a means of articulating her inner world.
Both on and off the screen, her style radiates authentic modern elegance, untouched by artifice, and defined by quiet confidence.

Speaking about her appointment, Johnson shared: “I’m elated to be joining the Valentino family, and beyond happy to be reunited with my dearest friend Alessandro Michele. I am honored and excited to begin this new chapter with a team of such wonderful and talented people.”

As an acclaimed actress, producer, and director, Dakota Johnson has built a remarkable career. Following her breakthrough in the globally successful Fifty Shades series, she has captivated audiences with diverse performances in films such as The Lost Daughter, Suspiria, The Peanut Butter Falcon, Black Mass, and A Bigger Splash.

In 2019, Johnson founded her own production company, TeaTime Pictures, through which she has both produced and starred in projects including Splitsville, Daddio, Cha Cha Real Smooth, and Am I Ok?. Her recent performance in Celine Song’s The Materialists earned widespread acclaim, and she is set to star in the upcoming adaptation of Colleen Hoover’s bestselling novel Verity.

By welcoming Dakota Johnson as its new ambassador, Maison Valentino continues to expand its creative universe, celebrating individuality and emotional depth.
Through upcoming events and campaigns, the Maison will highlight Johnson’s unique sensibility and timeless sense of style, weaving together fashion, culture, and personal expression in a new and compelling narrative.