The season of cruise collections—where fashion takes on a resort state of mind and escapes the everyday—has officially begun. This spring, luxury fashion houses from around the globe are once again going beyond the traditional runway format, choosing breathtaking travel destinations that capture not only the light and atmosphere of each location, but its unique culture as well.
Leading the way is Chanel, which unveiled its Cruise 2026 collection on April 29 at the iconic Villa d’Este on the shores of Lake Como, Italy. Set against a serene lakeside terrace with classical music floating through the air, the show evoked the elegance of a refined summer getaway. Each look shimmered with sophistication, perfectly embodying the spirit of a luxurious resort holiday.
The essence of a cruise collection lies in its ability to transport. Unlike standard fashion weeks, cruise shows are designed as immersive experiences—collections inspired by sun-drenched locales, cultural landmarks, and the leisurely pace of vacation life. It’s not just about the clothes; the location itself becomes part of the storytelling.
Looking ahead, top names such as Louis Vuitton, Gucci, Dior, and Max Mara are set to unveil their Cruise 2026 collections in spectacular settings around the world. In this feature, we round up the most anticipated destination shows taking place in 2025, where fashion meets the world’s most awe-inspiring landscapes.
【Gucci Cruise 2026 Show】
Date: May 15, 2025
Location: Florence, Italy
Gucci is set to unveil its Cruise 2026 collection with a fashion show held in Florence, Italy, on May 15, 2025. Titled “Gucci Firenze,” the event pays tribute to the city where the brand was founded in 1921, promising a night that weaves together history and creativity.
Guccio Gucci, the brand’s founder, drew inspiration from his time working at the prestigious Savoy Hotel in London, which led him to open a leather goods store and workshop upon his return to Florence. Following last year’s Cruise show in London—a nod to that formative chapter—Gucci now returns to its origins. With Florence as the backdrop, the brand continues its dialogue between past and future through this symbolic homecoming show.
【Louis Vuitton Cruise 2026 Show】
Date: May 22, 2025
Location: Avignon, France
Louis Vuitton will unveil its Cruise 2026 collection on May 22, 2025, in Avignon, France. The show will take place at the Palais des Papes (Palace of the Popes), a 14th-century Gothic masterpiece and UNESCO World Heritage site, marking the first time a fashion show has ever been staged at this historic location.
Designed by Women’s Artistic Director Nicolas Ghesquière, the collection is expected to deliver a powerful juxtaposition of past and present, blending the grandeur of medieval architecture with the forward-looking vision of contemporary fashion.
【Dior Cruise 2026 Show】
Date: May 27, 2025
Location: Rome, Italy
On May 27, 2025, Dior will present its Cruise 2026 collection in Rome, the hometown of Creative Director Maria Grazia Chiuri.
Following past Cruise shows in Athens, Seville, Mexico City, and Edinburgh, this year’s choice of Rome symbolizes the enduring cultural ties between Dior and Italy—a relationship that continues to evolve and strengthen with each season.
【Max Mara Resort 2026 Show】
Date: June 17, 2025
Location: Naples, Italy
Max Mara will present its Resort 2026 show at the majestic Royal Palace of Caserta near Naples, Italy, on June 17, 2025. The event will span two days—June 16 and 17—offering an immersive experience that includes a runway presentation set against the stunning scenery of Southern Italy.
The Royal Palace of Caserta, located about 35 kilometers north of Naples in the Campania region, was built in the 18th century as a royal residence for the Bourbon kings of Naples. Known for its vast grounds and opulent Baroque architecture, the palace features Versailles-inspired gardens and is internationally celebrated for its grandeur and historical significance.
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