Assouline is bringing its Take the Scenic Route summer campaign to life at its Bal Harbour Shops boutique with a three-day retail activation, running July 17–19 from 11 AM to 4 PM EST.
The campaign takes its cue from the iconic destinations of the publisher’s Travel Series — and this weekend, those destinations arrive in liquid form.
Summary
- Assouline celebrates its Take the Scenic Route summer campaign with an activation at its Bal Harbour Shops boutique
- Running July 17–19 only, 11AM–4PM EST
- Complimentary fresh juices and fruit-forward refreshments served from a custom Assouline cart
- Destination-inspired offerings from Amalfi lemons to St. Tropez peaches and Greek figs
- The campaign draws on the destinations of Assouline’s Travel Series
A Custom Cart, and the Spirit of Slow Travel
Guests stopping by the boutique can enjoy complimentary fresh juices, or fruit-forward refreshments, served from a custom Assouline cart.
With destination-inspired offerings — from Amalfi lemons to St. Tropez peaches and Greek figs — the experience brings the spirit of slow travel and local discovery to life.
The Travel Series, Poured
Assouline’s Travel Series has long collected the world’s most storied destinations between hardcovers. Here, the same places arrive through fruit: the lemon groves of the Amalfi Coast, the orchards of St. Tropez, the figs of Greece.
It is a small translation, but a fitting one for a house that has always argued travel is as much a state of mind as a journey.
Details
Dates: July 17–19, 2026
Hours: 11:00AM–4:00PM EST
Location: Assouline boutique, Bal Harbour Shops
More at assouline.com
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