Los Angeles-based luxury fashion brand AMIRI has opened a seasonal boutique in Saint-Tropez for Summer 2026.
Running from May 1 through October 2026, the approximately 700-square-foot space spans two floors and showcases both menswear and womenswear collections.
Summary
- AMIRI has opened a seasonal boutique in Saint-Tropez for Summer 2026, operating from May through October
- The approximately 700-square-foot boutique spans two floors and showcases both menswear and womenswear collections
- The space was conceived by founder and creative director Mike Amiri, blending California’s West Coast spirit with the atmosphere of the French Riviera
- The interior features artisanal plaster walls, brass detailing, vintage furnishings, Persian rugs, and a Japanese gold-leaf folding screen
- The boutique reflects the growing luxury retail trend toward immersive, destination-driven brand experiences
The boutique was conceived by founder and creative director Mike Amiri, blending the spirit of America’s West Coast with the timeless atmosphere of the French Riviera. Through material choices, muted tones, and an emphasis on sun-soaked living, the space reflects a shared sensibility between California and Saint-Tropez.
The ground floor juxtaposes artisanal plaster walls with brass rail details, serving as a textured backdrop for bespoke tapestries created exclusively for AMIRI Saint-Tropez. Vintage and pre-loved furnishings are incorporated throughout the space, adding a lived-in warmth that evokes the feeling of a private residence rather than a traditional retail environment.
Interior elements include vintage rattan seating, antique Persian rugs, and a Japanese gold-leaf folding screen, symbolizing a dialogue between cultures and a spirit of travel and exploration. The golden tones throughout the boutique echo the luminous atmosphere of southern France.
The first floor draws inspiration directly from the landscapes of Saint-Tropez.
Rattan wallpaper, neutral carpeting, and a muted sun-washed palette blur the boundaries between indoor and outdoor living, evoking the beach culture synonymous with both Saint-Tropez and California.
In recent years, luxury brands have increasingly focused on creating “destination-driven” retail spaces that allow customers to experience a brand’s world and lifestyle beyond traditional shopping. AMIRI Saint-Tropez reflects this growing shift, blending the relaxed atmosphere of a resort destination with the brand’s distinctive aesthetic through an immersive boutique experience.
AMIRI Saint-Tropez
21 Rue Gambetta, 83990 Saint-Tropez, France
Hours:
May: 10:00 AM – 7:00 PM
June: 10:00 AM – 8:00 PM
July – August 15: 10:00 AM – 9:00 PM
August 15 – Mid-September: 10:00 AM – 8:00 PM
Mid-September – October: 10:00 AM – 7:30 PM
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