Bettter

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Key Facts

Founded2019
FounderNicole McLaughlin
HeadquartersMilan, Italy
Parent CompanyIndependent
Creative DirectorNicole McLaughlin

Bettter is a Milan-based upcycling label founded by Julie Pelipas, presenting at Milan Fashion Week. The brand exclusively works with pre-existing garments and deadstock materials, deconstructing and reconstructing them into entirely new, elevated designs that demonstrate the creative potential of circular fashion at a luxury level.