Byredo is a Swedish luxury fragrance and lifestyle brand founded by Ben Gorham in 2006 in Stockholm. Half-Indian, half-Swedish, Gorham brings a multicultural perspective to perfumery, creating scents that are deeply personal and evocative.
Byredo began with fragrances but has expanded into beauty, leather goods, eyewear, and accessories. The brand’s minimalist Scandinavian aesthetic — clean packaging, understated design — has become iconic in the luxury space.
Now part of the Puig group, Byredo continues to push boundaries with collaborations like Byredo x IKEA and its Makeup line, while maintaining its position as one of the most coveted niche fragrance houses.
