Le Labo is a niche fragrance brand founded by Fabrice Penot and Edouard Roschi in 2006 in New York. The brand revolutionized the fragrance industry with its made-to-order approach — each perfume is freshly hand-blended in the store and labeled with the customer’s name and date.
Le Labo’s fragrances are named by their dominant note followed by the number of ingredients (e.g., Santal 33, Rose 31, Bergamote 22). Santal 33 has achieved cult status, becoming one of the most recognizable scents of the 21st century.
Part of the Estée Lauder Companies since 2014, Le Labo maintains its artisanal ethos and distinctive retail experience, with a growing network of labs worldwide and exclusive city-specific fragrances.
