Johanna Parv

Johanna Parv is an Estonian-born, London-based designer whose functional, minimal designs bridge the gap between technical sportswear and elevated fashion. Her collections feature innovative fabric treatments, modular construction, and a utility-driven aesthetic that appeals to the modern, active woman. A NEWGEN designer, Parv has gained recognition at London Fashion Week for her thoughtful approach to practical fashion that never sacrifices style. The brand represents a growing movement toward function-first design in contemporary fashion.