Tibi is an American fashion brand founded by Amy Smilovic in 1997 in New York. The brand has evolved from a resort-focused label into one of the most influential voices in contemporary American fashion, championing ‘stealth wealth’ dressing before the term existed.
Smilovic’s designs are characterized by architectural cuts, unexpected proportions, and a restrained palette that makes each piece feel simultaneously modern and timeless. Tibi has become known for pieces that feel effortlessly polished.
The brand has cultivated a devoted following among women who appreciate intelligent, considered fashion that doesn’t shout — a philosophy that has become increasingly relevant in the era of quiet luxury.
