French fashion brand Jacquemus has announced that it will stage its Spring 2027 collection show, titled Le Bonheur (“Happiness”), at the Phare de la Pietra lighthouse in Île-Rousse, Corsica, France. The show is scheduled to take place at 10:00 a.m. local time on June 29.
Summary
- Jacquemus will unveil its Spring 2027 collection, Le Bonheur, in Corsica on June 29
- The show will take place at the historic Phare de la Pietra lighthouse in Île-Rousse
- The brand will support restoration and preservation efforts for the lighthouse in partnership with the town of Île-Rousse
- A public casting will be held across Corsica to select local models for the runway
- The event continues Jacquemus’ tradition of staging shows in striking natural locations, following previous presentations in lavender fields and salt flats
Overlooking the Mediterranean Sea from a rocky outcrop, the Phare de la Pietra is a historic lighthouse built in 1857 during the reign of Napoleon III. Today, it remains one of the most recognizable landmarks along Corsica’s northwestern coastline.
In conjunction with the show, Jacquemus also revealed plans to support the restoration and preservation of the lighthouse through a partnership with the town of Île-Rousse.
The guest list is expected to remain highly selective, with attendance limited to members of the press, brand guests, a small number of buyers, and international and local personalities. The brand will also conduct an open casting across Corsica, with the aim of featuring local talent on the runway.
Since its founding, Jacquemus has become known for treating show venues as an extension of its storytelling. The brand has previously staged runway presentations in memorable locations including the lavender fields of Valensole in southern France and the salt flats of Salins-de-Giraud.
The upcoming Corsica presentation appears to continue that long-standing approach, reinforcing Jacquemus’ distinctive use of destination-driven runway experiences as part of its brand identity.
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