On April 23, San Francisco-based denim brand Levi’s® announced a collaboration collection with U.S. Soccer. Timed ahead of the upcoming global soccer tournament, the collection celebrates American soccer culture through Levi’s signature design language.
Summary
- Levi’s® announces a collaboration collection with U.S. Soccer
- Part of a global initiative with federations from Mexico, the U.S., England, and France
- All items feature U.S. Soccer branding, celebrating American soccer culture
- Available in the U.S. from April 23 via Levi’s® official online store and the U.S. Soccer official store
- Second drop in a four-part collection series leading up to the June 2026 tournament
A Collection Leading Up to the Global Tournament
This collection is part of a broader series leading up to the global tournament set to kick off in June 2026. U.S. Soccer, founded in 1913, serves as the official governing body for soccer in the United States and plays a key role in promoting the sport nationwide.
Levi’s is collaborating with soccer federations across Mexico, the United States, England, and France, with this release marking the second installment in the series. Reflecting the growing popularity of soccer in the U.S., all items incorporate the U.S. Soccer logo, making them suitable for both match days and everyday wear.
Available Now in the U.S. Market
The Levi’s® U.S. Soccer Collection officially launched on April 23 in the United States and is available through Levi’s® official online store as well as the U.S. Soccer official store.
The lineup includes denim jackets, graphic T-shirts, shorts, bandanas, and tote bags, with prices ranging approximately from $30 to $200 depending on the item.
Design Inspired by American Identity
The collection incorporates red, white, and blue colorways alongside the U.S. Soccer crest, creating a distinctly American aesthetic. The designs are clean, versatile, and intended to be worn beyond the tournament itself, reinforcing Levi’s® focus on timeless style.
A Campaign Rooted in Street Culture
The campaign features Daniel Buezo and Weleh Dennis, co-founders of the Los Angeles-based streetwear brand Kids of Immigrants.
Set in an empty American football stadium, the campaign film follows a small group gradually transforming the space into their own, building energy from quiet beginnings to collective excitement.
The visual narrative reinterprets an iconic American football setting as a stage for “the world’s game”—soccer—offering a uniquely American perspective on the sport.
Levi Strauss & Co. operates in more than 120 countries worldwide, with reported net revenues of $6.4 billion in 2024.
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