On May 21, Louis Vuitton presented its Cruise 2027 collection at The Frick Collection, the historic museum located on Manhattan’s Upper East Side, under the direction of Women’s Artistic Director Nicolas Ghesquière.
For this season, Ghesquière explored the contrasting identities and inner duality of two cities: Paris and New York. Uptown and downtown, classicism and futurism, refinement and rebellion — the collection reinterpreted New York’s layered cultural energy through the lens of the maison.
The show unfolded inside The Frick Collection, one of New York’s most iconic Gilded Age landmarks, known for housing European masterpieces spanning from the Renaissance to the late nineteenth century. Against the museum’s grand interiors, Ghesquière presented a cross-generational wardrobe where 1960s-inspired miniskirts and pillbox hats collided with exaggerated 1980s power shoulders and futuristic sportswear references.
Guests attending the show included Awich, Felix of Stray Kids, Zendaya, Anne Hathaway, and Emma Stone. Meanwhile, Alana Haim and Scarlett White — the daughter of Jack White and Karen Elson — appeared on the runway, reinforcing the collection’s strong connection to New York’s cultural landscape.
Subtle references to different decades appeared throughout the opening sequence as models walked across moss-covered runways to Peaches’ 2006 electroclash track Boys Wanna Be Her. Structured leather, dramatic silhouettes, miniskirts, and pillbox hats evoked the spirit of the 1960s, while elements of 1980s power dressing and near-futuristic athleticwear introduced a sharper edge.
The collection also leaned heavily into downtown New York energy. Wire chokers, mesh tops, Western-inspired detailing, and sporty leather shorts referenced 1990s street culture and underground style.
Models appeared with blue and pink “halo hair,” a beauty detail that drew comparisons to newly appointed maison ambassador Alysa Liu.
Another defining element of the season was Ghesquière’s dialogue with Keith Haring, one of the most influential figures of New York’s 1980s art scene.
While exploring the maison’s archives, Ghesquière discovered a 1930s Louis Vuitton leather suitcase covered in marker drawings by Haring from 1984. Building upon that discovery, the collection featured tops, bags, and graphic outerwear showcasing Haring’s iconic “Big Apple” imagery.
Accessories further expanded the collection’s urban narrative. Vinyl record-inspired clutches, takeout box-style handbags, monogram boxing gloves, sculptural boxy bags, and rigid leather accessories introduced a playful yet architectural dimension to the styling.
Toward the finale, the soundtrack shifted into Daniel Pemberton’s Box in a Box from the sci-fi film Project Hail Mary, pushing the collection into a more cinematic atmosphere. Metallic fabrics, chiffon, exaggerated layering, and sculptural frills collided as Ghesquière’s expansive world-building reached its climax.
Notably, this marked the first time that The Frick Collection’s gallery spaces were used as the setting for a fashion show.
Louis Vuitton also officially launched a three-year sponsorship partnership with the institution, further strengthening its commitment to supporting art and culture through educational programs, exhibitions, and curatorial research initiatives.
See all the looks from Louis Vuitton Cruise 2027 collection in the gallery below.
Copyright © 2026 Oui Speak Fashion. All rights reserved.
Oui Speak Fashion (OSF)® is a New York-based Global Fashion, Beauty & Luxury Business Media Platform.