Maison Boucheron Acquires A High Jewelry Atelier in Paris | Expands Production Capacity

Boucheron, a well-established Parisian jeweler, has made a strategic acquisition of High Jewelry workshop, renowned for its excellent expertise in traditional craftsmanship, located near Place Vendôme in Paris. With this acquisition, the brand strengthened its commitment to expand its production capacity. This is the first time the brand has acquired a jewelry atelier.

The acquired workshop is composed of jewelry makers Blondeau, Belter, Chanson, and FG Développement, and the four companies have been sharing the same atelier and working together since 2017. About sixty artisans (CAD designers, jewelers, lapidaries, setters, and polishers) are currently employed here, working seamlessly together in the process of creating high jewelry.

As of October 31, 2023, the members of the atelier officially became part of the Maison Boucheron and were involved in the creation of high jewelry with the brand’s atelier craftsmen.

“The acquisition of this High Jewelry workshop writes a new chapter in the history of the Maison,” said Hélène Poulit-Duquesne, CEO of Maison Boucheron. “It will reinforce the production capacity of Boucheron’s historical workshop on Place Vendôme, enabling us to meet the increasing demand of our clients while maintaining the excellence of our craftsmanship”

Boucheron is a high jewelry brand that has developed over four generations since its founding by Frédéric Boucheron in 1858. Today, the brand has more than 50 stores worldwide and is owned by Kering S.A., a giant French luxury conglomerate.

Boucheron’s move is in line with the performance of its parent company, Kering, and its group as a whole, which posted a 3% decline in sales to €14.6 billion in the first nine months of 2023. The third quarter alone registered a 13% decline.

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