Moschino Appoints Adrian Appiolaza as New Creative Director

On January 30, Moschino, under the AEFFE umbrella, announced the appointment of Adrian Appiolaza as its new creative director.

Appiolaza succeeds Davide Renne, who passed away last November, shortly after taking over as the Maison’s new Creative Director. He will now take the helm of the women’s, men’s, and accessories collections.

Born in Argentina in 1972, Appiolaza has been the Design Director of Women’s Prêt-à-Porter at LOEWE for 10 years since 2014, as Jonathan Anderson’s right-hand man. Before that, he held the same position at Chloe with Clare Waight Keller.

Massimo Ferretti, Chairman of the Board of AEFFE, said in a statement, “With his arrival at Moschino, Adrian brings with him a unique wealth of experience, creativity, and knowledge of the history of fashion that will be instrumental to write a wonderful new chapter in the adventure of the brand founded by Franco Moschino.”

“I was immediately struck by the explosive creativity of Adrian, a personality full of energy and enthusiasm, elements that have always distinguished the history of the Moschino brand. I wish Adrian all the best to build a great success story with us,” he continued.

Upon accepting the title of Moschino’s new Creative Director, Appiolaza said: “The jackets with 3-D postcards, the dress with a skirt made with twenty bras, the countless trompe-l’oeil: as a creative and a collector, the list of creations by Franco Moschino that have entered the history of fashion is almost endless. The essence of his talent, for me, is to inhabit his time – a mission he carried out with enviable lightness, opening a window for all of us to imagine, in our own way, the future.”

“I am ready to transport the Maison into a new chapter, with a theatrical touch, in the pure style of Moschino,” he enthused.

The first collection by Appiolaza for the Maison will be presented on February 22 at the Milan Fashion Week Fall/Winter 2024-25.

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