“TOKYO FASHION AWARD,” organized by the Tokyo Metropolitan Government and the Japan Fashion Week Organization (JFWO), has announced the launch of its independent showroom, “showroom.tokyo in Paris,” during Paris Men’s Fashion Week in June 2026.
The venue will showcase the Spring/Summer 2027 collections from brands selected for “TOKYO FASHION AWARD 2026” and “TOKYO FASHION AWARD 2025,” alongside a special exhibition titled “JAPAN 9,” curated by fashion curator Poggy, also known as Motofumi “Poggy” Kogi.
Summary
- “TOKYO FASHION AWARD” will open its independent showroom “showroom.tokyo in Paris” in Paris
- Eight award-winning brands from “TOKYO FASHION AWARD 2026” and “TOKYO FASHION AWARD 2025” will present their Spring/Summer 2027 collections
- A special exhibition titled “JAPAN 9,” curated by Poggy, will also take place at the venue
- The project will feature reconstructed baseball caps by “ʼ47,” created through the perspectives of nine Japanese brands
- A cocktail reception and model presentation are scheduled for June 25
Eight Brands to Present Spring/Summer 2027 Collections
The “showroom.tokyo in Paris” initiative is designed to support Tokyo-based designers in expanding their businesses and increasing their global presence. The showroom will run for six days from June 24 to June 29, 2026, at 21 rue des Filles-du-Calvaire in Paris’s Marais district.
Participating brands from “TOKYO FASHION AWARD 2026” include “ANTHEM A,” “Kiminori Morishita,” “kotohayokozawa,” and “MATSUFUJI.” Meanwhile, brands selected for “TOKYO FASHION AWARD 2025” include “KANEMASA PHIL.,” “paratrait,” “Tamme,” and “tokio.”
Special Exhibition “JAPAN 9” Curated by Poggy
The venue will also host “JAPAN 9,” a special collaborative project with the American headwear brand “ʼ47.” Curated by Poggy, the exhibition brings together nine Japanese brands, each reinterpreting ʼ47’s signature baseball cap through its own creative lens.
Participating brands include “ANCELLM,” “BETA POST,” “KANEMASA PHIL.,” “KHOKI,” “mister it.,” “mukcyen,” “PROLETA RE ART,” “ssstein,” and “YOKE.” The project is expected to highlight diverse perspectives from designers shaping the next generation of Japanese fashion.
A model presentation featuring the latest collections, along with a cocktail reception, is also scheduled to take place on June 25.
【Event Information】
TOKYO FASHION AWARD showroom.tokyo in Paris Mens 2027SS
- Dates: June 24 (Wed) – June 29 (Mon), 2026
- Opening Hours: 10:00 AM – 7:00 PM
(Closing at 1:00 PM on the final day) - Venue: 21 rue des Filles-du-Calvaire, 75003 Paris France
Cocktail Reception / Model Presentation
- Date: June 25, 2026 (Thu)
- Time: 6:00 PM – 9:00 PM
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