French fashion brand Ami Paris has opened a new store at 4 Place des Victoires in Paris’s 2nd arrondissement on June 12.
Summary
- Ami Paris has opened a new store at Place des Victoires in Paris’s 2nd arrondissement
- The 184-square-meter ground floor features a main boutique and a dedicated accessories area
- A 143-square-meter showroom on the second floor is designed to host events, presentations, and community gatherings
- The space showcases photography and vintage design pieces collected by founder Alexandre Mattiussi
- The opening coincides with the launch of the Fall-Winter 2026 collection and an exclusive store-only commemorative T-shirt
Located in the heart of Paris, where the brand was founded, the new space serves not only as a retail destination but also as a hub that reflects Ami Paris’s identity, lifestyle, and connection with its community. Situated directly opposite the company’s headquarters, the store further strengthens the brand’s presence around Place des Victoires.
The ground floor spans 184 square meters and is divided into two distinct yet complementary spaces: the main boutique and a dedicated accessories area. While each serves a different purpose, both share a cohesive design language throughout the store.
The interior combines raw architectural elements with a warm, residential atmosphere. Concrete walls and exposed structural features are balanced by light-toned wood flooring, custom dark oak furnishings, and lounge areas designed to create the feeling of a Parisian apartment.
Accents throughout the space include ochre-yellow curtains, chairs inspired by Robert Mallet-Stevens, and a service counter crafted from emerald-green marble, adding character and color to the environment.
The boutique also displays vintage design objects and photographic works collected by founder and creative director Alexandre Mattiussi, offering visitors a glimpse into the inspirations and aesthetic influences behind the brand.
A Flexible Showroom Designed for Community and Events
The second floor houses a 143-square-meter showroom conceived as a gathering space for the brand and its community. Designed to accommodate a variety of functions, the venue can host events, presentations, private dinners, and other brand activations.
The showroom incorporates light oak, Euville stone, and champagne-toned metal finishes, creating continuity with the boutique below. Large sheer curtains and movable partitions allow the space to be reconfigured according to different needs, while furniture fitted with casters provides additional flexibility.
To mark the opening, Ami Paris is presenting selections from its Fall-Winter 2026 collection, offering visitors the opportunity to experience pieces inspired by the runway presentation. The brand has also introduced an exclusive commemorative T-shirt available only at the Place des Victoires location.
Founded in Paris in 2011, Ami Paris is a luxury fashion house offering both menswear and womenswear collections. Under the direction of Alexandre Mattiussi, the brand has become known for its timeless wardrobe staples inspired by everyday Parisian life, blending casual ease with understated elegance.
More than a new retail address, the Place des Victoires store represents an extension of the Ami Paris universe—a space where fashion, culture, and community come together in the center of the French capital.
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