France’s Oldest Couture House
Lanvin, established in 1889, holds the distinction of being the oldest continuously operating French fashion house. Jeanne Lanvin began as a milliner before expanding into women’s and children’s fashion, creating a mother-daughter aesthetic that was revolutionary for its time. Her sophisticated use of color, particularly the signature Lanvin blue, and her mastery of embroidery established the house’s reputation for refined elegance.
The Arpege Legacy
The Maison’s Arpege perfume, launched in 1927, remains one of the great classic fragrances. The art deco bottle, depicting Jeanne Lanvin dancing with her daughter Marguerite, encapsulates the tender femininity that has always been central to the house’s identity.
Modern Challenges
Now owned by Chinese conglomerate Fosun, Lanvin has undergone multiple creative director changes in recent years. The current challenge is to revitalize this storied house for contemporary consumers while honoring its rich heritage as one of fashion’s most historically significant brands.
