Puppets and Puppets

Puppets and Puppets is a New York-based label founded by Carly Mark, known for its surrealist, art-world-adjacent approach to fashion. Named after Mark’s childhood puppet, the brand creates playful, subversive collections that incorporate food-shaped accessories (notably the viral cookie bag), whimsical prints, and vintage-inspired silhouettes. Showing at NYFW, Puppets and Puppets has become one of the most talked-about emerging labels, blending humor, nostalgia, and genuine fashion innovation into a distinctive and commercially successful vision.