French luxury house “Chanel” has returned to growth in its 2025 fiscal year, reporting both revenue and operating profit increases. For the year ending December 31, 2025, the company posted revenue of $19.3 billion USD, up 2% year-over-year on a currency-adjusted basis. Operating profit rose 5% to $4.7 billion USD.
In 2024, Chanel experienced a 4.3% decline in revenue amid a broader luxury slowdown and growing consumer fatigue toward continuous price increases. The 2025 results therefore, mark a notable return to growth for the House.
Summary
- Chanel reported $19.3 billion USD in revenue for 2025, up 2% year-over-year
- Operating profit rose 5% to $4.7 billion USD
- Since Matthieu Blazy’s appointment, Chanel has accelerated its acquisition of new customers
- Chanel ranked No.1 in the Lyst Index Q1 2026 for the first time
- Debut collection launches sold out rapidly across Paris and New York, signaling surging global demand
- The brand is increasingly resonating with younger consumers and male luxury shoppers
The “New Chanel” Created by Matthieu Blazy
The figure most closely associated with Chanel’s rebound is Matthieu Blazy, who became Artistic Director of Fashion Activities in 2025.
Blazy’s first ready-to-wear collection, unveiled in October 2025, generated significant industry attention for its contemporary reinterpretation of Chanel’s historic design codes. Key pieces included the slouchy leather “Maxi Flap Bag” and brightly colored tweed jackets finished with frayed detailing.
Mint green-and-black two-tone pumps released in early 2026 also proved highly sought-after, reportedly driving demand beyond available supply.
The Global Frenzy Reflected in the “Lyst Index”
The growing momentum surrounding Chanel under Blazy has also become visible in consumer data.
On April 29, fashion shopping platform “Lyst” released the Q1 2026 edition of the “Lyst Index,” its quarterly ranking of the world’s hottest fashion brands. Published for nearly a decade, the index introduced a newly revised methodology this quarter, built around three pillars: “Desire,” “Demand,” and “Discovery.”
Under this new methodology, Chanel debuted directly at No.1, reflecting both the intense global attention surrounding the Matthieu Blazy era and the brand’s renewed cultural relevance.
The excitement, however, extended far beyond rankings and online visibility.
When Blazy’s debut collection launched on March 5, 2026, major Chanel boutiques — including the flagship at 31 Rue Cambon in Paris — reportedly saw overwhelming customer demand, with key pieces selling out within days.
The phenomenon quickly expanded beyond Paris. In the United States, the collection launched on March 13 in only three locations: Chanel’s 57th Street boutique in New York, its Beverly Hills boutique, and its Bal Harbour boutique. Customers unable to secure items in Paris reportedly turned to New York, where multiple styles also sold out shortly after launch.
The Changing Faces of Those Talking About Chanel
One of the most noticeable shifts observed by OSF while reporting in New York has been the changing demographic of people discussing Chanel itself.
Conversations once dominated primarily by VIP clients and older luxury industry insiders now naturally include editors in their twenties, younger buyers, and male fashion professionals.
Support from male celebrities and fashion influencers has also expanded, particularly following “Harry Styles” wearing Chanel Métiers d’Art pieces.
It remains exceptionally rare for critical acclaim and commercial success to align at such a high level simultaneously. Especially at a time when the global luxury market continues to slow, this phenomenon represents more than temporary hype — it signals a broader strategic turning point for the brand.
Within fashion, ready-to-wear performed strongly alongside the successful “Chanel 25” handbag campaign, helping reinforce a refreshed image for the House.
Global Expansion Through Long-Term Investment
Leena Nair, Global CEO of Chanel, commented on the company’s performance, stating: “Our positive performance in 2025 was driven by our continued long-term approach, unprecedented investments in our savoir-faire, and a year of exceptional creative momentum. The success of the Chanel 25 handbag, the launch of Chance Eau Splendide, and the introduction of the J12 Bleu — the first watch of its kind — are all emblematic of this momentum.”
Regionally, the Americas led Chanel’s growth, with revenue in the region increasing 7.2% year-over-year on a currency-adjusted basis. Asia-Pacific declined 0.8%, while Europe grew 2.5%.
The company also implemented average price increases of 3% overall and 2% within fashion categories during 2025, with similar increases planned for this year.
Chanel continues to invest aggressively in its global business infrastructure. In 2025, the company opened more than 40 boutiques across markets, including Japan, mainland China, the Middle East, and Mexico, while also launching over 25 fragrance and beauty boutiques.
The House additionally expanded its ecommerce operations into Mexico and Argentina and continued investments into its new London headquarters and a new fragrance manufacturing facility in France.
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