On May 6, American casualwear brand “Old Navy” unveiled its new Summer 2026 campaign titled “It’s Old Navy.”
The campaign stars global entrepreneur and media personality Paris Hilton alongside her mother Kathy Hilton, reality TV personalities Ciara Miller and Rob Rausch, as well as influencers Erin Miller and Eric Sedeño.
Set against the backdrop of classic American summer scenes including backyard BBQs and pool parties, the campaign highlights the brand’s message of “great style at great value.” The soundtrack features Paris Hilton’s hit song “Stars Are Blind,” coinciding with the track’s 20th anniversary.
Summary
- Old Navy unveiled its new summer campaign “It’s Old Navy”
- Paris Hilton and Kathy Hilton star together in the campaign
- “Stars Are Blind” was selected as the campaign soundtrack
- The collection highlights American wardrobe staples including denim and flag tees
- Zac Posen led the campaign’s creative direction
- The Summer 2026 collection is now available in U.S. stores and online
A Campaign Reimagining the American Summer
“It’s Old Navy” reinterprets the brand’s roots in American casualwear through a nostalgic summer lens. Alongside staples such as denim, tees, and fleece, the collection spotlights the iconic Old Navy flag tee as a key seasonal item. Vintage-washed finishes, visible repair stitching, embroidery, and appliqué details give the garments a lived-in, well-loved character.
According to the brand, the collection centers around the concept of “lived-in authenticity and ease.”
Zac Posen on Why Paris Hilton Was the Perfect Choice
Zac Posen, Chief Creative Officer of Old Navy, commented on Hilton’s involvement in the campaign: “Paris Hilton is the perfect summer muse introducing our new campaign ‘It’s Old Navy’, celebrating the joy of summer and spilling the secret that great style is for everyone.”
He continued: “It’s two icons coming together, Paris and Old Navy. She embodies so much of what we love: bold style and dressing for joy. I’ve known Paris since we were teenagers in New York. She is a fearless businesswoman and incredible mother, always true to herself, and confident.”
In recent years, fashion brands have increasingly shifted toward figures with cross-generational cultural relevance rather than relying solely on celebrity status. Hilton’s casting also aligns with the continued resurgence of Y2K culture and nostalgia-driven consumer trends.
Paris Hilton and Kathy Hilton’s Family Dynamic Takes Center Stage
Paris Hilton also shared her thoughts on the collaboration: “Old Navy has always had that nostalgic summer energy, and working with Zac Posen on this campaign made it even more special. He’s always understood style, fun, and how to make a moment feel iconic. I love that we got to bring that energy to Old Navy.”
She added: “It was so much fun being with my mom on set shooting this together.”
The campaign also reflects a broader advertising trend emphasizing family connection and authentic relationships, with the mother-daughter dynamic adding warmth and familiarity to the visuals.
U.S. Retail Availability
The Summer 2026 collection featured in the “It’s Old Navy” campaign is currently available at Old Navy stores across the United States as well as through the brand’s official online store.
The collection includes the brand’s signature flag tees, vintage-washed denim, graphic T-shirts, and fleece pieces inspired by classic American casualwear. Pricing remains accessible, with T-shirts generally ranging from approximately $10 to $30, while denim and bottoms are priced around $40 to $60.
A Return to Brand Roots While Speaking to Multiple Generations
Founded in 1994 under Gap Inc., Old Navy established itself as a brand offering fashionable, everyday clothing at accessible prices. Centered around staples such as denim, logo tees, and fleece, the brand has grown into one of North America’s largest apparel retailers, now operating more than 1,200 stores across the United States and Canada.
As luxury fashion prices continue to rise, consumers are increasingly seeking clothing that feels stylish, practical, and emotionally relatable rather than aspirationally unattainable. Against this backdrop, “It’s Old Navy” reinforces the brand’s long-standing message that fashion should be approachable and enjoyable for everyone.
One of the campaign’s strongest elements is its nostalgic portrayal of the American summer. Backyard BBQs, poolside moments, faded tees, and vintage-inspired denim create a relaxed atmosphere that feels personal rather than overly polished. Rather than focusing purely on product promotion, the visuals evoke memories, emotion, and a sense of carefree summer living.
Casting Paris Hilton — a defining cultural figure of the 2000s — further strengthens that nostalgic appeal. For millennials, she represents a recognizable symbol of Y2K pop culture, while for Gen Z audiences, she continues to resonate as a reintroduced cultural icon. The inclusion of Kathy Hilton also adds a sense of family warmth and familiarity to the campaign.
At the same time, Zac Posen’s creative leadership brings an elevated perspective to the project. Known for his work in luxury fashion, Posen approaches Old Navy not through exclusivity, but through the idea that style should feel joyful and emotionally connected to everyday life.
As consumer priorities continue to shift, the fashion industry is increasingly moving away from the idea that value is defined purely by price or status. Instead, campaigns that emphasize authenticity, relatability, and emotional connection are becoming more influential. Old Navy’s latest campaign reflects that broader cultural shift.
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