On June 10, ASICS announced its decision to transfer the Onitsuka Tiger business to OT GROUP, a wholly owned subsidiary, through a company split and to reorganize Onitsuka Tiger operations in various countries under the OT GROUP structure. The reorganization is scheduled to take effect on January 1, 2027.
Under the new structure, OT GROUP will serve as the global headquarters for the Onitsuka Tiger business, overseeing regional subsidiaries responsible for sales, manufacturing, and other operational functions. ASICS stated that the move is intended to enhance the brand’s independence, accelerate decision-making, and strengthen competitiveness tailored to the unique characteristics of the Onitsuka Tiger brand.
Summary
- ASICS has decided to transfer the Onitsuka Tiger business to its wholly owned subsidiary, OT GROUP
- The reorganization is scheduled to take effect on January 1, 2027
- OT GROUP will serve as the global headquarters for the Onitsuka Tiger business
- The restructuring aims to accelerate decision-making and strengthen competitiveness aligned with the brand’s unique positioning
- ASICS stated that the impact of the reorganization on its consolidated financial results is expected to be minimal
Moving Toward a More Independent Operating Structure
According to ASICS, Onitsuka Tiger has experienced accelerated global growth in recent years, driven by geographic expansion and increasing brand recognition. Operating under an internal company structure, the brand has expanded its directly operated retail network while working to establish itself as a global luxury lifestyle brand.
Through the reorganization, ASICS aims to create a more independent operating framework for Onitsuka Tiger, enabling faster decision-making and supporting continued brand value enhancement and sustainable growth. The company also noted that the restructuring will improve transparency regarding business performance, clarify management accountability, and strengthen governance across the ASICS Group.
OT GROUP to Oversee Global Brand Operations
OT GROUP was established in February 2026 as a wholly owned subsidiary of ASICS and is headquartered in Kita-Aoyama, Minato-ku, Tokyo. The company is led by President and CEO Ryoji Shoda.
The organization is positioned as the holding company overseeing Onitsuka Tiger’s global luxury lifestyle business. The brand currently operates in approximately 160 countries, with around 190 directly operated stores worldwide and a workforce of approximately 2,800 employees across the group.
OT GROUP has adopted “Awaken the Senses” as its corporate philosophy and “Discover the Difference” as its guiding principle. The company stated that it will pursue management strategies centered on strengthening brand value and long-term value creation.
Effective January 1, 2027
The transaction will be executed as an absorption-type company split, with ASICS serving as the splitting company and OT GROUP as the successor company. The absorption-type split agreement is scheduled to be signed on October 1, 2026, while shareholder approval by OT GROUP is expected on November 16, 2026. The effective date of the reorganization is scheduled for January 1, 2027.
ASICS emphasized that the transaction is an internal restructuring involving the company and its consolidated subsidiaries, and therefore the impact on the group’s consolidated financial performance is expected to be limited.
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