This week saw a wave of noteworthy projects unveiled by fashion, beauty, and lifestyle brands around the world. The OSF editorial team has curated the most compelling collaborations and launches of the week, selected through the lens of both business and culture.
New York-based fashion brand Kate Barton has unveiled its Resort 2027 collection.
Luxury art book publisher Assouline has opened a new boutique in Saint-Tropez this summer in partnership with Scarlett.
On June 12, KidSuper, the creative label founded by Colm Dillane, announced that it will present its Spring/Summer 2027 collection in Miami.
On June 11, British retail giant Frasers Group Plc announced an offer to acquire the remaining outstanding shares of German fashion brand Hugo Boss AG for approximately €2 billion.
Online personal styling service Stitch Fix announced its financial results for the third quarter of fiscal 2026, ended May 2, 2026, on June 10.
The British Fashion Council (BFC) announced on June 11 that LABRUM has been named the winner of the 2026 BFC/GQ Designer Fashion Fund, a program designed to support the growth and long-term success of promising British designer fashion businesses.
On July 13, it was reported that the Estée Lauder Companies had decided to retain Too Faced, Smashbox, and Dr.Jart+ rather than sell the three brands.
Phia, the AI-powered shopping platform co-founded by Bill Gates’ daughter Phoebe Gates and Sophia Kianni, is facing allegations that it improperly attributed online purchases to itself.
On July 13, Kyoto-based textile company HOSOO announced that its group companies had earned B Corporation certification.
French group L’Oréal, the world’s largest cosmetics company, and French luxury group Kering have signed a 50-year exclusive global licence for the fragrances and beauty products of GUCCI.
L’Oréal, the world’s leading beauty group, announced on June 18 that it has signed an agreement to acquire a majority stake in Innovist, a leading house of personal care brands in India.
On July 2, French luxury house Chanel announced its acquisition of Charvet, the heritage shirtmaker founded in 1838.
On July 15, French luxury group Kering announced the appointment of Romain Spitzer as Chief Executive Officer of its fashion house Bottega Veneta, effective September 1, 2026.
On July 13, U.S. department store Nordstrom announced the appointment of fashion journalist and editor Brooke Bobb as vice president and fashion director.
On July 14, the French fashion and fragrance house Rabanne announced the appointment of Olivier Rousteing as its new Creative Director.
On July 9, J.Crew Group, the owner of the American fashion brand J.Crew, announced the appointment of Kathleen Van Nest Pierce as President of the J.Crew brand, effective August 4, 2026.
American global lifestyle brand Tommy Hilfiger has named Zhou Guanyu — China’s first-ever Formula 1® driver and reserve driver for the Cadillac Formula 1® Team — as its newest global brand ambassador.
On July 7, Swiss fine watchmaking manufacture Jaeger-LeCoultre has announced the internationally acclaimed artist and actress IU as its new global ambassador.
Italian luxury maison BVLGARI unveiled its connected ecosystem for jewelry and watches at VivaTech 2026, Europe’s leading technology and startup event held in Paris, France.
U.S.-based technology company Snap Inc. unveiled its new augmented reality (AR) glasses, SPECS, at Augmented World Expo 2026 (AWE 2026) in Paris on June 16.
French beauty giant L’Oréal announced a strategic collaboration with OpenAI, the company behind ChatGPT, on June 17 during VivaTech 2026 in Paris.
Italian luxury house Prada and commercial space company Axiom Space have unveiled the Liquid Cooling and Ventilation Garment (LCVG), the latest milestone in their collaboration on next-generation spacesuit technology for NASA’s Artemis program.
On May 29, AI-powered shopping app Phia announced that it has secured $35.5 million in Series A funding.
U.S. tech giant Google has unveiled a new shopping feature that could fundamentally transform the structure of online commerce: “Universal Cart.”
France has passed a new law aimed at regulating ultra-fast fashion, marking a significant step in the country’s efforts to reduce the environmental impact of the fashion industry. The legislation primarily targets online platforms built on high-volume, low-cost business models, including Shein, Temu, and AliExpress.
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