On June 15, Khy, the fashion brand founded by Kylie Jenner, announced the appointment of Laura du Rusquec as its Chief Executive Officer (CEO).
Summary
- Khy, the fashion brand founded by Kylie Jenner, has appointed Laura du Rusquec as Chief Executive Officer
- Du Rusquec previously served as CEO of GANNI and held leadership roles including Deputy CEO of Balenciaga
- Jenner described the appointment as an important step in supporting the brand’s next phase of growth
- Du Rusquec expressed her alignment with Khy’s design philosophy and community-driven approach
- The announcement coincided with the launch of the brand’s Summer 2026 collection, “Dear Summer, Love Khy”
Founded in 2023, Khy is a direct-to-consumer fashion label with Jenner serving as Creative Director. Known for its limited-edition drop model, the brand has quickly established itself within the contemporary fashion landscape. The appointment signals Khy’s intention to strengthen its business foundation and support its next phase of growth.
Based in Los Angeles, du Rusquec brings nearly two decades of experience leading and scaling fashion and luxury brands.
Most recently, she served as CEO of GANNI, the Copenhagen-founded contemporary fashion brand backed by L Catterton. Prior to that, she spent seven years at Balenciaga, where she rose to the position of Deputy CEO. Earlier in her career, she held several leadership roles within the Kering group, including Global Brand Director for Marketing and Merchandising at Pomellato. She began her professional career in investment banking at Morgan Stanley.
Commenting on the appointment in a statement to WWD, Jenner said: “Laura’s appointment reflects where Khy is headed — a brand defined by craftsmanship, longevity and a clear point of view. Her experience across luxury and fashion leadership is exactly what this chapter calls for, and I’m proud to be building this next era alongside her.”
Du Rusquec also shared her enthusiasm about joining the company: “I am thrilled to join Khy and to collaborate with Kylie at such a pivotal moment. Khy’s commitment to intentional design, elevated quality, and its unique, community-driven approach reflects what today’s consumers are looking for, and I look forward to working with the team as we continue to bring Kylie’s vision to life.”
The executive appointment was announced alongside the launch of the brand’s Summer 2026 collection, Dear Summer, Love Khy.
In recent years, Khy has rapidly emerged as one of the most closely watched celebrity-founded fashion brands. The appointment marks a significant step in the company’s evolution from its startup phase into its next stage of growth. With du Rusquec’s extensive luxury fashion leadership experience, industry attention is likely to focus on how the brand’s business strategy and global ambitions continue to develop.
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